Feedback Activation Playbook
Turn Every Visit into a Conversation.
Prompt your customers where they naturally pause at the counter, in your digital flow, and with the check. The best insights come from the people who already showed up.
Feedback card propped next to the milk & sugar station.
The Counter
Digital widget catching them while they browse or order.
The Website
Custom card tucked neatly inside the check presenter.
The Check
Included in Every Plan: Make Sure You're Using It
We include a full digital asset library in every plan—even our free Basic plan—because we want you to succeed. Don’t let them sit unused. Here’s how to put them to work:
On Menu
Print your QR code directly on your menu so customers can leave feedback the moment they’re deciding what to order.
Printed on Receipts
Add your QR code to every receipt and turn it into a feedback prompt so the conversation continues.
Flyers / Table Toppers
Place a flyer or table topper where customers naturally pause; at the table, on a bulletin board, counter, or waiting area.
Business Card
Pocket-sized, custom-branded cards with your logo and a QR code that links straight to your listing.
Email Signature
Add a clickable feedback link to every email your team sends. Available for free in your asset library.
Website Button
A “Give your two cents” button for your homepage, contact page, or footer. Free in your asset library.
Website Widget
An embedded widget that lets visitors share feedback without leaving your site. Free in your asset library.
Numbered Table Tent
Metal table tents with built-in numbers that align with order numbers, so feedback ties to the right ticket.
Coasters
Bar coasters with your QR code printed on the front, sending guests straight to your Twocents listing.
Matchbooks
Take-home matchbooks with your QR code on the cover. Every pocket becomes a path back to your listing.
On Menu
Print your QR code directly on your menu so customers can leave feedback the moment they’re deciding what to order.
Printed on Receipts
Add your QR code to every receipt and turn it into a feedback prompt so the conversation continues.
Flyers / Table Toppers
Place a flyer or table topper where customers naturally pause; at the table, on a bulletin board, counter, or waiting area.
Business Card
Pocket-sized, custom-branded cards with your logo and a QR code that links straight to your listing.
Email Signature
Add a clickable feedback link to every email your team sends. Available for free in your asset library.
Website Button
A “Give your two cents” button for your homepage, contact page, or footer. Free in your asset library.
Website Widget
An embedded widget that lets visitors share feedback without leaving your site. Free in your asset library.
Numbered Table Tent
Metal table tents with built-in numbers that align with order numbers, so feedback ties to the right ticket.
Coasters
Bar coasters with your QR code printed on the front, sending guests straight to your Twocents listing.
Matchbooks
Take-home matchbooks with your QR code on the cover. Every pocket becomes a path back to your listing.
Available now in your Twocents dashboard
Want to reach every customer?
Every account comes with one table tent to get you started. Reach more customers with additional table tents for each table and custom branded cards they can take with them.
Multiple Table Coverage
One table tent won’t cover everything. Ensure every guest has a prompt right in front of them during their visit.
Cards in Action
Make feedback a natural part of the experience with portable, custom-branded cards guests can take with them.
More Prompts = More Feedback
When customers see your feedback prompt in multiple places, they’re more likely to respond. More touchpoints means more insights, and more insights mean better decisions for your business.
3x
more likely to give feedback when it’s private
50%
more constructive feedback vs public reviews
85%
of customers notice prompts at natural pause points
4x
more responses for businesses using 3+ touchpoints
Where to Place Them for Maximum Impact
The right placement at the right moment makes all the difference. Here’s where to put your physical and digital assets for the best results:
General Best Practices:
Place prompts where customers naturally pause (waiting, finishing up, receiving something)
Use multiple touchpoints – the more places they see it, the more likely they’ll respond
Make it easy – QR codes require just one scan, URLs should be linked and clickable
Train your team to mention it casually: “We’d love your feedback – there’s a card in your bag” or “Scan the QR code on your table when you have a moment”
Restaurants & Cafes
Physical Assets
Table tents: Every dining table, bar tops, outdoor seating, waiting areas
Cards: In check presenters, handed with to-go orders, at host stand, dropped off when guests are seated*
Digital Assets
Print the QR Code on:
- Menus
- Receipts
- Takeout bag stickers or print on takeout bags
- Matchbooks
- Business cards
- Table flyers
- Numbered table tents
Add the URL to:
- SMS texts after delivery
- Email reservation confirmations
- Social media link tree
- Email Signature to staff emails
- Email receipts
- Order confirmation emails
On Your Website
Add Website Button to homepage, order confirmation, footer
Add Website Widget next to social icons or as floating prompt
Spread the Word
Post Social Announcement on Instagram/Facebook (and tag us!)
Footnote
*If your tables don’t have permanent items on them, we recommend having servers drop the card off at the beginning of service when guests are seated. This way they can leave feedback in the moment.
Coffee Shops
Physical Assets
Table tents: Milk station, seating areas, high-tops, outdoor tables
Cards: Handed with orders, at pickup counter, at milk station, near register, in pastry bags
Digital Assets
Print the QR Code on:
- Menu boards
- Receipts
- Cup sleeves
- Coasters
- Business cards
- Loyalty card backs
Add the URL to:
- Order confirmation emails (online orders)
- Email receipts
- Social media link tree
- Email signature
On Your Website
Add Website Button to online ordering page, homepage
Add Website Widget next to social icons
Spread the Word
Post Social Announcement on Instagram/Facebook (and tag us!)
Retail Stores
Physical Assets
Table tents: Checkout counter, fitting rooms, customer service desk, display tables
Cards: In shopping bags, handed at checkout, included with online shipments, at returns desk
Digital Assets
Print the QR Code on:
- Receipts
- Business cards
- Shopping bag inserts/tags
- Shopping bags
Add the URL to:
- Order confirmation emails
- Shipping confirmation emails
- Email receipts
- Social media link tree
- Email signature
On Your Website
Add Website Button to post-purchase page, account page, footer
Add Website Widget on product pages or footer
Spread the Word
Post Social Announcement on Instagram/Facebook (and tag us!)
Send Email Announcement
Gyms & Fitness Studios
Physical Assets
Table tents: Front desk, locker rooms, juice bar, equipment areas, studio lobbies
Cards: At check-in, handed after classes, in new member welcome packets, at towel stations
Digital Assets
Print the QR Code on:
- Class schedules
- Locker room signage (static clings on mirrors)
- Equipment area signs
- Business cards
- Member welcome packets
Add the URL to:
- Class confirmation emails
- Membership renewal emails
- Post-class follow-up texts
- Social media link tree
- Email signature
On Your Website
Add Website Button to member portal, class booking confirmation
Add Website Widget in member dashboard or footer
Spread the Word
Post Social Announcement on Instagram/Facebook (and tag us!)
Send Email Announcement
Service Businesses (Salons, Spas, Medical Offices, etc.)
Service Businesses
Physical Assets
Table tents: Reception desk, waiting areas, service stations, checkout counter
Cards: Handed after appointments, with receipts, in appointment reminder cards
Digital Assets
Print the QR Code on:
- Receipts
- Business cards
- Appointment reminder cards
- Service menus
- Static clings to stick on mirrors
Add the URL to:
- Appointment confirmation emails
- Appointment reminder emails/texts
- Post-service follow-up emails
- Social media link tree
- Email signature
On Your Website
Add Website Button to booking confirmation page, services page
Add Website Widget on homepage or footer
Spread the Word
Post Social Announcement on Instagram/Facebook (and tag us!)
Send Email Announcement
Other Business Types
Physical Assets
Table tents: Front desk, waiting areas, high-traffic spots, checkout counters
Cards: Handed at checkout, included with purchases/deliveries, available at reception
Digital Assets
Print the QR Code on:
- Receipts
- Business cards
- Packaging or bags
- Signage in waiting areas or service areas
- Any printed materials customers receive
Add the URL to:
- Confirmation emails (appointments, orders, bookings)
- Follow-up emails or texts after service
- Email receipts
- Social media link tree
- Email signature
On Your Website
Add Website Button to confirmation pages, homepage, footer
Add Website Widget on key pages or footer
Spread the Word
Post Social Announcement on Instagram/Facebook (and tag us!)
Send Email Announcement to your customer list
How to Train Your Team
Your team is your best advocate for collecting feedback. Here’s how to make it easy and natural for them without feeling pushy or scripted:
What Your Staff Needs to Know
Twocents is private feedback sent directly to you – not a public review. Customers are 3x more likely to give feedback and 50% more constructive when it’s private. Plus, they can shout out team members by name for great service.
Get Buy-In Fast
Have your team try it themselves. Ask them to visit twocents.io and leave feedback for a local business. It takes two minutes and they’ll understand exactly what you’re asking customers to do.
Simple Phrases That Work
WHEN DROPPING THE CHECK
“We’d love to hear how everything was – there’s a card in here.”
AT CHECKOUT
“Here’s a card if you’d like to share feedback – it goes straight to us.”
FOR REGULARS
“Your opinion really matters – would you mind sharing quick feedback?”
The key: Keep it casual. A quick mention is all it takes.
Make It Routine
Make sure everyone knows where table tents are located and where to find extra cards.
Read shoutouts during pre-shift meetings. When staff see the positive impact, they’ll promote it more.
Make Feedback Part of Your Brand
The businesses that succeed with Twocents are the ones who weave it into their customer experience. Start with your free digital library, add physical assets where it makes sense, and make prompting customers a natural part of service.
Get started free and start collecting better feedback today